By Melanie Mitchell
In our series to highlight and bring attention to companies who champion women in sport, we turn to the world of bikes and Liv Cycling.
We cannot deny cycling has been a traditionally male-dominated sport. This applies to racing, professional pay, opportunities, equipment and even bike ownership.
A company currently challenging this status quo is Liv Cycling, a bike company completely dedicated to the female cyclist.
It all started in 2007 when Bonnie Tu, of Giant Bicycles, took on the Tour of Taiwan for the first time at the age of 57. As a new cyclist, she was shocked to discover the industry was generally ignoring women.
As a result, she founded the brand that would become Liv in 2008 – making it her mission to welcome women into cycling and to build better bikes and gear for women who ride.
Liv Cycling was formed with the singular mission to make cycling more inclusive. It’s a bike company for women, by women, with women.
They launched with the knowledge that if we want a better world for women in cycling, it’ll take a collective group to do it.
They’ve continued to share the stories of women around the world showing up, speaking out, and sharing the love. But it goes way beyond the stories! Liv puts their money to create better bikes and gear for women who ride – from pro racers right down to the first pedal strokes. Liv Cycling sponsors professional cycling teams and serves to connect all women through the collective love of two wheels.
LIV SPEAKS TO WOMEN
As the world moves towards more conscious buying practices, we are keen to support companies whose missions align with our own.
Take a moment to contemplate this film from Liv Cycling when you’re next up for a bike purchase.
LIV CYCLING: WOMEN ON THE MOVE
Note: POPPYsports has no partnership or endorsement with Liv Cycles. We simply respect their mission.